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Audrey Burton
Business Coach

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Article #23, June 30, 2004

Overwhelm Can Paralyze Your Business!

My clients are all unique, but many of them share a similar business problem – overwhelm. Overwhelmed entrepreneurs take many forms; are you one of these?

  • Extreme Entrepreneur
  • Passionate Business Owner
  • People Pleaser

Extreme entrepreneurs have many business ideas and want to do everything now. Often they have terrific business ideas, but are unfortunately still constrained by being human! They can be highly skilled businesspeople, but may lack the ability to prioritize and manage their time.

Building a business plan with deadlines and specific objectives is a good place to start. (Check out www.onepagebusinessplan.com for good sample business plans.) It may take quite some time to put together the plan, but it is important to strategize regularly. By putting goals to paper (or virtual paper), one can use the plan as a tool against which to benchmark performance.

By benchmarking and tracking progress, the extreme entrepreneur can prioritize which businesses to try first, and which to back-burner. It’s also important to carve out non-work time to keep balance. I recommend focusing on one business opportunity at a time, and no more than three major marketing strategies for that business at one time.

The Passionate Business Owner started his/her business because of a strong desire or gift; it may have even started as a hobby. The PBO is probably not educated in business and may have unrealistic expectations of success. Once the PBO realizes it will be much more difficult than originally thought, they are committed and may have to either go into serious debt or get a job.

Getting early business training and coaching can save the PBO a lot of time and money, and will prevent a lot of mistakes. I recommend focusing on marketing training, and expecting to spend about 80% of work time on marketing.

The People Pleaser has trouble saying no. This behavior results in working lots of hours doing things that might get more business at some point, but more likely results in doing too many things and spreading him/herself too thin. The PP tries to focus and probably has a clear business vision, but simply does too much.

While learning to say no is difficult, it is necessary for the long-term success of the business. Keeping a to-do list close at hand at all times can help. When a request materializes, review the list. If the request doesn’t fit the list, it needs to be back-burnered.

All business owners need a business plan, priorities, time management, adequate business knowledge and an ability to say no. It’s a rare individual who can do it alone, and your personality and style determine where to focus your resources!

Contact me for your complimentary coaching session, by phone, to see how I can help you, while honoring your personal style.


Audrey Burton, Small Business Coach, is “The Tigress”. Get her FREE Special Report, “Closing the Sale is Not Complicated!” and her FREE monthly email newsletter at http://www.TigressCoaching.com.

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